Associate Google Ads audiences with a campaign Last updated: June 26, 2020 After creating Google Ads audiences in HubSpot, you must associate them with a campaign in order to see them in your Google Ads account. Navigate to your Google Ads account. In the left sidebar menu, navigate to Audiences. Click add Audiences. In the upper left, click the Add to dropdown menu and select Campaign. Click Select a campaign and select the campaign you want to associate your audience with. Select Targeting. In the table, select How they have interacted with your business. Under List name, select Website visitors or Customer lists. This will expand a list of the Google Ads website visitors audiences or contact list audiences you've created in HubSpot. Select a checkbox next to an audience to associate it with the campaign. Click Save.