Understand 'Original source drill-down' properties

Last updated: October 4, 2023

Original source drill-down 1 and Original source drill-down 2 are two analytics properties included on every contact record. Older HubSpot accounts may have the properties Original source data 1 and Original source data 2 instead, which contain the same information.

These drill-downs provide more insight on their original source (i.e., the contact's first visit or interaction with your business). Their values vary depending on the Original source property.

Original source	Original source drill-down 1	Original source drill-down 2
Organic search	Search term (if available)	Search engine site
Referrals	Referring website domain	Referring website URL
Social media	Social media site	Campaign name
Email marketing	Campaign name	HubSpot email name
Paid search	Campaign name	Search term (if available)
Paid social	Social media site	Campaign name
Direct traffic	Entrance URL	N/A
Other campaigns	Campaign name	Source / Medium
Offline sources	Offline channel/tool/platform. Examples include: (e.g., IMPORT, SALES, API, BATCH_UPDATE, CONTACTS_WEB, MOBILE_IOS, SALESFORCE, BOT, CONVERSATIONS)	Specific offline medium (e.g., BCC_TO_CRM, business-card-scanner, CRM_UI, salesforce-createdby, addMessageUser)

Please note:

There may be a discrepancy between a contact's Original source and Original source drill-down property values if their Original source value was manually changed by a user.
The Original source drill-down 2 property value you see in HubSpot is not the value to use when filtering on this property in lists or saved filters. The internal value must be used to filter on this property instead.

Was this article helpful?

This form is used for documentation feedback only. Learn how to get help with HubSpot.

Understand 'Original source drill-down' properties

Related content