Track Google Ads in HubSpot without the ads tool

Last updated: October 4, 2023

If you have a HubSpot Legacy Marketing Hub Basic accounts, you can build tracking URLs to track Google Ads in HubSpot without the ads tool.

Please note: if you have a Marketing Hub Professional or Enterprise account, learn how to connect your Google Ads account to HubSpot and analyze your ad campaigns.

To build a final URL for your Google ad:

In your HubSpot account, navigate to Reports > Analytics Tools.
Click Tracking URL Builder.
In the upper right, click Create tracking URL.
In the right panel, enter the following tracking URL parameters:
- URL: enter the URL of your page.
- UTM campaign: select an existing HubSpot campaign that corresponds to the Google ad campaign or create a new HubSpot campaign for your ad.
- UTM source: select the source Paid search.
Click Create.

Use this URL as your final URL and HubSpot will bucket visits from the Google ad's destination URL under Paid search in your traffic analytics.

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