Create custom reports

With custom reports, you have more flexibility in analyzing objects and activities in your HubSpot account.

The reports list lets you manage all default reports in your account and any custom reports that you create.

Please note: there are limits on the number of custom reports you may have depending on your subscription. Learn more about these limits in the HubSpot Product & Services Catalog.

There are different types of custom reports you can create:

• Learn how to create custom single object and cross-object reports if you want to analyze your objects, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
  
• Learn how to create custom funnel reports if you want to analyze the conversion rates between certain stages in a customer's lifecycle or deal's pipeline. If you've an Enterprise subscription, you can also create a custom events funnel.
  
• Learn how to create multi-touch revenue attribution reports if you want to analyze the value of interactions that a customer has with your business in terms of revenue.
  
• Learn how to create custom contact attribution reports if you want to analyze the value of interactions that a lead has with your business in terms of how these interactions led to a conversion.