Track Google Ads in HubSpot without the ads tool Last updated: June 26, 2020 HubSpot Marketing Hub Basic accounts can use UTM parameters or tracking URLs to track Google Ads in HubSpot without the ads tool. Please note: if you have a Marketing Hub Professional or Enterprise account, learn how to connect your Google Ads account to HubSpot and analyze your ad campaigns. Specify the name of your Google ad in a utm_campaign parameter added to your page URL. Alternatively, you can create and use a tracking URL as the final URL for your Google ad: In your HubSpot account, navigate to Reports > Analytics Tools. Click Tracking URL Builder. In the upper right, click Create tracking URL. In the right pane, set the following tracking URL parameters: URL: URL of your page. UTM campaign: select an existing HubSpot campaign that corresponds to the Google ad campaign or create a new HubSpot campaign for your ad. UTM source: Paid search. Click Create. This will bucket visits to the Google ad's destination URL under Paid search and display the Google ad or HubSpot campaign name in the sources report.
