Track Google AdWords campaigns in HubSpot without the Ads Add-on

If you are not using the Ads Add-on, you can still track your Google AdWords campaigns in HubSpot.

In order to do so, you need to specify the name of your AdWords campaign using a utm_campaign parameter in the URL. Learn more about editing your custom parameters in Google AdWords. 

Alternatively, you can use a full tracking URL as your destination URL in Google AdWords. You can create the tracking URL in HubSpot's tracking URL builder:

• In your HubSpot account, navigate to Reports > Analytics Tools.
• Click Tracking URL Builder. 
• Click Create tracking URL in the top-right corner. 
• In the Create tracking URL pane, use the following criteria for the tracking URL:
  • URL = URL of your page.
  • Campaign = choose an existing campaign name or create a new campaign name for your ad.
  • Source = Paid Search.
• Click Create. 

This will bucket the visits under Paid Search and display the campaign name within the sources report.