Default web analytics dashboard reports

With the web analytics dashboard, you can get deeper insights into how visitors are finding and engaging with your content. This dashboard provides information on activity like sessions, device types, and how visitors are engaging with your content. Below is a list of the reports that appear on the web analytics dashboard by default.

To view your web analytics dashboard:

• In your HubSpot account, navigate to Reports > Dashboards.
• In the upper left, click the dashboard name, then select Web Analytics Dashboard.

Learn how to customize your dashboard.

Session totals by day with new and returning contact breakdown

This report shows you the total number of sessions each day, breaking down the sessions into new visitors or returning visitors.

Session totals with percentage of new and mobile sessions

This report shows you:

• the total number of sessions on your website in the past 30 days;
• the percentage of new sessions; and
• the percentage of mobile sessions.

Website visitor engagement rates

This report shows you:

• overall bounce rate;
• page views per session; and
• average session length.

Session totals by day with source breakdown

This report shows you the total number of sessions each day, and the traffic sources driving these sessions.

Website visit traffic sources by day

This report shows you new visitor sessions to your website broken down by traffic source.

Session bounce rate, average duration, and page view totals by source

This report shows you the bounce rate, average session length, and page view per session, for each traffic source.

Website visitor session by device type

This report shows you the number of sessions on your website per device type.

Session totals by country

This report shows you the number of sessions and the percentage of new sessions to your website, per country.