Get started with analytics tools

You can use HubSpot analytics tools to understand and analyze your HubSpot data. This includes your website's performance and your teams' productivity.

Tracking code

• Install the HubSpot tracking code
• Troubleshoot the HubSpot tracking code
• Set up site tracking in HubSpot

Traffic analytics

• Analyze your site traffic with the traffic analytics tool
• Understand HubSpot's traffic sources in the traffic analytics tool
• Create custom analytics views
• More direct traffic in sources report than expected
• Traffic analytics | Frequently Asked Questions

Website analytics

• Analyze your page and blog performance in the website analytics tool

Ads

• Analyze ad campaigns in HubSpot

Campaign analytics

• Analyze campaign performance in the campaign analytics tool
• Analyze your campaign
• Campaigns | Frequently Asked Questions

Events

• Analyze and manage your events with the events analytics tool
• Create visited URL events
• Create submitted form events
• Create clicked element events
• Create custom events

Contact analytics

• Analyze contacts with the contact analytics tool

Sales content analytics

• Analyze your sales content with the sales content analytics tool

Sales team productivity

• Analyze your sales team's productivity

Service team productivity

• Analyze your service team's productivity

Links

• Analyze links to your website

Prospects

• Track prospects
• Prospects | Frequently Asked Question

Tracking URL builder

• Create tracking URLs