Redirect a form submission on an offer page to gated content or a thank you page

You can redirect visitors directly to gated content (i.e., your content offer that can come in the form of a PDF or video), or a thank you page containing your content offer, after they submit your HubSpot form. Learn more about creating a HubSpot form.

Prepare your landing page and content offer

Offer page

Create an offer page that has a form for visitors to submit for the content offer. If you have a CMS Hub Professional or Enterprise account or a Marketing Hub Professional, Enterprise, or Legacy Marketing Hub Basic account, you can create a new landing page in HubSpot. Choose a template with a form module to set up your form on the page and if it is a limited offer, expire the page after a certain date. To create a new landing page quickly and easily without touching any code, use a starter template.

To create compelling content, decide what data you want to collect from your visitors, and what they'll receive from you after submitting their information. Then create your form in HubSpot with the corresponding form fields to populate these contact property values. You'll be able to select this new form in the form module on your landing page. Learn more about how to customize form options on a page. 

Gated content

Create your content offer and upload it to a server. Once uploaded, note the URL of the content for the redirect. If you have a paid Marketing Hub subscription, you can upload the content to your HubSpot file manager and get the content URL.

Thank you page

Create a thank you page. If you have a Marketing Hub Professional, Enterprise, or Legacy Marketing Hub Basic subscription, or the CMS add-on, you can create a landing page as a thank you page. For your visitors to access the gated content after submitting the form and arriving on your thank you page, add a link to your content on the page.

Please note: to reduce the likelihood of visitors entering your thank you page and accessing your content offer without submitting the form, consider blocking the thank you page from search engines.

Redirect your landing page visitor to the content URL or thank you page URL

Redirect the form on a HubSpot page (Marketing Hub Professional, Enterprise, or Legacy Marketing Hub Basic)

When your form is on a HubSpot page:

• In your HubSpot account, navigate to Marketing > Website > Landing Pages.
• Hover over the offer page and click Edit.

• In the content editor, click the form module.
• In the left panel, What will a visitor see after submitting your form? section, click Redirect to another page.
• Click the Redirect link dropdown menu.
  • To redirect the visitor to your content, click add Add external link. In the dialog box, enter the content URL, then click OK.
  • To redirect the visitor to your thank page that is hosted on HubSpot, search and click the page.
  • To redirect the visitor to an external thank you page, click add Add external link. In the dialog box, enter the page URL, then click OK.

• In the left panel, click Save and go to module list.
• In the upper right, click Publish or Update to take your changes live.

Redirect the form embedded on an external page

Learn more about embedding your HubSpot form on an external page.

• In your HubSpot account, navigate to Marketing > Lead Capture > Forms.

• Click the name of the form.
• Click the Options tab.
• Under What should happen when a visitor submits this form, select Redirect to another page.
• Click the Please select or add a location dropdown menu.
  • To redirect the visitor to your content, click add Add external link. In the dialog box, enter the content URL, then click Add.
  • To redirect the visitor to your thank page that is hosted on HubSpot, search and click the page.
  • To redirect the visitor to an external thank you page, click add Add external link. In the dialog box, enter the page URL, then click Add.

• In the top right, click Publish to update your live form.