Automatically sync lifecycle stages between certain records

In HubSpot, you can automatically sync the lifecycle stages of certain associated objects:

• A company's lifecycle stage can automatically update the lifecycle stages of the associated contacts.
• A deal's pipeline stage can automatically update the lifecycle stages of its associated companies and contacts.

Companies and their associated contact records

With the company lifecycle stage sync setting enabled, any changes to the Lifecycle Stage value on a company record will be applied to all associated contact records.

Please note: this is not a bi-directional sync. Updates to a company's Lifecycle stage value will update its associated contacts, but updates to a contact's lifecycle stage will not affect its company.

To manage the lifecycle stage sync setting for companies and contacts:

• In your HubSpot account, click the settings icon settings in the main navigation bar.
• In the left sidebar menu, navigate to Contacts & Companies. 
• Click the Companies tab.
• Click to toggle the Lifecycle stage sync switch on or off. 

This setting will not set the lifecycle stage of contacts backwards. For example:

• If there are two contacts associated with a company, one with a lifecycle stage of Subscriber and one with a lifecycle stage of Opportunity, and the company's lifecycle stage is set to Lead, only the subscriber will be updated to a Lead lifecycle stage.
• If the company's lifecycle stage is set to Customer, both contacts will be updated to Customer.

Please note: if you're using the Salesforce integration and turn the Lifecycle stage sync setting on, any changes made to a contact's lifecycle stage by the Automatic lifecycle stage transitions setting will be applied to all contacts associated with the same company in HubSpot. Salesforce contacts must still be associated with opportunities via contact roles, as accounts associated with opportunities will not be recognized by HubSpot.

Deals and their associated contacts and companies

With the deals lifecycle stage sync setting enabled, the lifecycle stages of associated contacts and companies will change when a deal is created or closed as won.

• When a deal is created, the lifecycle stage of associated contacts and companies will change to Opportunity.
• When a deal is won, the lifecycle stage of associated contacts and companies will change to Customer.

• In your HubSpot account, click the settings icon settings in the main navigation bar.
• In the left sidebar menu, navigate to Sales > Deals.
• Click the toggle the Sync lifecycle stages to associated contacts and companies switch on or off.

This setting will not set the lifecycle stage of contacts backwards. For example:

• If a contact has a lifecycle stage of Customer, and a deal is created and associated with that contact, the lifecycle stage of the contact will not change to Opportunity.
• If the contact's lifecycle stage is set to Lead, and a deal is created and associated with it, the lifecycle stage of the contact will become Opportunity.

To learn how other users are managing lifecycle stages, read this thread on the community forum.