Campaigns | Frequently Asked Questions

Find answers and general information quickly about the campaigns tool and campaign analytics tool in HubSpot.

• Where do I access campaigns and campaign analytics?
• Can I edit the name of a campaign?
• What’s the difference between a campaign and a utm_campaign?
• What's the difference between a HubSpot campaign and Salesforce campaign?

Assets and content

• Can I associate assets or content with more than one campaign?
• Why isn't my associated asset or content appearing in the campaign?

Data and metrics

• What data is included in campaigns or campaign analytics?
• Why are tracking URL visits not appearing in campaigns?

• How is influenced revenue calculated?
• What is an influenced contact?
• Why is a deal not associated with a campaign?
• What’s the difference between first touch and last touch? 

How do I analyze campaigns?

If you want to work on a specific campaign and measure how well a specific campaign is doing, check out how to analyze your campaign.

If you want to analyze how well your campaigns are doing on an aggregated level, check out how to analyze campaign performance with the analytics tool.

Can I edit the name of a campaign?

No. Once a campaign is created, the campaign name cannot be edited. The campaign name is used in tracking and analytics, so changing the name will break links that already include this tracking parameter.

If a campaign name needs to be modified, it's recommended to create a new campaign and associate the existing assets and content with the new campaign.

What’s the difference between a campaign and a utm_campaign?

HubSpot campaigns are used to tag related marketing assets and content in HubSpot so you can easily measure the effectiveness of your collective marketing efforts. 

utm_campaign tags are used to track traffic to your website. HubSpot campaigns may include traffic that is tagged with utm_campaign parameters, but not all utm_campaign parameters are necessarily related to a HubSpot campaign.

What's the difference between a HubSpot campaign and Salesforce campaign?

Although both HubSpot and Salesforce have campaigns, these two objects do not correspond to each other.

HubSpot campaigns are a group of related marketing assets and content, under a certain marketing campaign. Associating marketing assets and content in HubSpot to a campaign allows you to measure the effectiveness of your collective marketing efforts. HubSpot campaigns cannot sync to Salesforce.

Salesforce campaigns manage outbound marketing campaigns with various marketing collateral. Salesforce campaigns can sync limited data to HubSpot:

• If a Salesforce lead or contact is associated with a Salesforce campaign, the Salesforce Campaign ID field will sync to their HubSpot contact record. This property can also be used to segment contacts in HubSpot.
• Contacts can be added to a Salesforce campaign from a HubSpot form or workflow.

Can I associate assets or content with more than one campaign?

Each individual blog post, call-to-action, email, landing page, website page, social post, paid search campaign, and tracking URL can only be associated with one campaign in HubSpot.

Adding assets or content that are already associated with another campaign to a new campaign will remove them from their current campaigns. Only individual workflows can be associated with multiple campaigns.

Why isn't my associated asset or content appearing in the campaign?

There are two reasons why your associated asset or piece of content isn't appearing within its campaign in the campaigns tool or campaign analytics:

• Social posts will not appear until they are published.
• Paid search campaigns and tracking URLs will not appear until they receive at least one visit.

What data is included in campaigns or campaign analytics?

A campaign gathers data when it is created, after association to marketing assets and content. Data is not retroactively pulled into campaigns. Other considerations include:

• The campaign must have been created after September 1, 2017 for it to be included in the campaign analytics tool.
• Data is only gathered after the campaign was created, and after the asset or content was associated with the campaign. Any data prior to the creation of the campaign and the association will not be taken into account in the campaigns tool or the campaign analytics tool. For example, if you associate a marketing asset to a campaign after it was released, the data prior to association will not be present in the campaign's analytics.

Why are tracking URL visits not appearing in campaigns or campaign analytics?

A tracking URL will not appear in the campaign details page or campaign analytics unless it has at least one visit after the campaign was created.

For example, if a tracking URL is visited on June 10, 2018, but the campaign was created on June 12, 2018, the tracking URL will not appear in the campaign details page or in campaign analytics.

What is an influenced contact?

An influenced contact has engaged with one or more assets or pieces of content in a given HubSpot campaign (e.g., visited a tagged page, opened a tagged email).

How is influenced revenue calculated?

Influenced revenue is the sum of the amounts of all Closed won deals that are associated with influenced contacts.

Why is a deal not associated with a campaign?

A deal is only indicated as influenced by a campaign if that deal is associated to a contact that has been influenced by an asset or piece of content in the campaign. The deal needs to have been associated with the influenced contact before the deal is closed.

What’s the difference between first touch and last touch?

First touch new contacts for a campaign are contacts whose first session on your site was associated to the campaign's assets. Last touch new contacts for a campaign are contacts whose last session on your site before their first conversion was associated to the campaign's assets.