How does smart content know the referral source of a visitor?
HubSpot uses referrer information that is passed along when a visitor clicks a link from another website to your website to determine their referral source.
Rich text, CTA, and form modules support smart content.
Modules with smart content will have the smart content icon replace on them. You can see this on the module in the design manager or in the content editor.
No. When you make a module smart, you can only choose one type of criteria. For example, if you choose to make a rich text module smart and base your smart rules around visitors' list membership, you cannot also decide to set rules based on device within the same module.
Using smart content in a blog post is not best practice, as each blog post should answer a question for one particular audience. Smart content in your blog may be misleading to RSS readers and may harm your SEO.
After you set up your smart content in HubSpot, you can navigate to your page or email editor and preview the smart content as one of your website visitors or email recipients.
You can use smart CTAs on any external page. Smart rich text or smart form modules can only be used on HubSpot pages.
For a smart CTA to work as expected:
Additionally, if a visitor has cookies blocked by their web browser, or by their network security policies, HubSpot has no way to attribute their session to their contact record. In this case the CTA variation will not show.