Get started with smart content

You can use smart content to target your website pages, landing pages, emails, CTAs, and forms based on specific criteria you have stored about your contacts. Smart content alters the content displayed in a module depending on specific viewer characteristics. This guide provides a list of resources to get started with smart content. 

• Add smart text to your emails, website pages, landing pages, and templates
• Create a smart Call-to-Action (CTA) (Marketing Hub Professional or Enterprise only)
• Create a smart form 
• Set up smart content by preferred language
• Smart content | Frequently Asked Questions