Understand how Facebook and LinkedIn lead ad fields map to HubSpot properties

Written by HubSpot Support | Feb 6, 2020 5:00:00 AM

When you enable lead syncing for Facebook or LinkedIn, HubSpot will create corresponding versions of your lead ad forms and Lead Gen Forms. These forms won't be visible in your forms tool, but will sync data to your HubSpot properties, and can be used as filters in your lists and workflows.

HubSpot will recreate Facebook lead ad forms and LinkedIn Lead Gen Forms automatically when you enable lead syncing for a business page.

Below you'll find information about how HubSpot automatically maps lead ad form fields to HubSpot properties.

Custom field mappings

Custom fields on Facebook lead ad forms and LinkedIn Lead Gen Forms will automatically be created in HubSpot as single-line text properties in the Lead Ad Properties property group.

The name of these HubSpot properties will be based on the form field’s key (Facebook lead ads) or question (LinkedIn Lead Gen Forms), excluding any non-English characters and substituting spaces with underscores. For example:

Custom field on Facebook lead ad	Custom property created in HubSpot
How did you hear about us?	how_did_you_hear_about_us
¿Qué productos le interesan?	que_productos_le_interesan

Field mapping limitations

Form fields that do not contain any English characters will not be synced to HubSpot. Consequently, their responses will not be synced to HubSpot.
If an existing HubSpot property has the same internal name as a form field's key or question, new properties will not be created for the field. Instead, the field will be mapped to that existing property.
Custom lead ad form fields cannot be synced to default HubSpot properties.

Default Facebook lead ads field mappings

Facebook lead ad field	HubSpot property
email	email
full_name	first name + last name
first_name	first name
last_name	last name
phone_number	phone
street_address	address
city	city
state	state
province	province
country	country
post_code	zip
zip_code	zip
company_name	company
job_title	job title
work_phone_number	mobile phone
work_email	Maps to email if no email is specified. Otherwise, creates work email property.

Default LinkedIn Lead Gen Form field mappings

LinkedIn Lead Gen Form field	HubSpot property
email address	email
first_name	first name
last_name	last name
phone_number	phone
city	city
state	state
country	country
zip_code	zip
company_name	company
company_size	company size
industry	industry
job_title	job title
job_function	job function
seniority	seniority
degree	degree
field_of_study	field of study
school	school
start_date	start date
graduation_date	graduation date
date_of_birth	date of birth
gender	gender
work_phone_number	mobile phone
work_email	Maps to email if no email is specified. Otherwise, creates work email property.

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